Sabira Arefin Releases IDMap with Proprietary DeviceIQ Technology

Every time you unlock your phone, turn on your smart TV, or switch on your computer, you’re bombarded with ads. Every app has constantly flashing ads that pop up whether you like it or not. Advertising and marketing creates a cacophony that, unfortunately, many potential consumers simply ignore. So when companies are trying to determine customer intent, it’s hard to identify actual decision makers.

New data technology company IDMap has created a way to resolve customer identity crises through cross-device graphing, launching an innovative proprietary software known as Device IQ. This software utilizes artificial intelligence to create customer-based ID graphics which can help companies to create specifically focused and targeted advertising campaigns designed to boost sales.

Founder and CEO of IDMap, Sabira Arefin, is an entrepreneur and business management professional who is committed to developing tech that drives conversions. “DeviceIQ merges AI capabilities with device IQ scoring to deliver insights into customers browsing history, purchasing decisions, response to ads, and more,” Arefin states.

She adds that DeviceIQ taps into a massive database of over 1.5 billion unique devices to help clients take advantage of identity mapping. “What we mean by ID mapping is collecting customer data and building consumer profiles,” Arefin says. “This helps those in marketing and advertising understand individual consumer needs and tendencies and how to reach them on various apps and devices.”

IDMap’s DeviceIQ database converts by studying 2.7 trillion transactions and marries machine learning to scoring, which provides detailed insights about customer device graphs. “Our platform is able to expand clients’ reach through cross-channel audience intelligence,” Arefin reveals. “A broader reach means more conversions, more customers, more sales – more business growth.”

DeviceIQ segments data on behalf of IDMap’s clients in real-time, which takes away the challenge of sorting through data. DeviceIQ also offers a proven method of data security by offering a device data platform and identity as a service (IAS), which is cloud-based authentication. “The benefits of IAS are twofold,” Arefin explains. “First, not having to create your own infrastructure in-house saves you money on development and storage costs. Secondly, you save the valuable time it takes to set these systems up. Essentially, without IAS, you are responsible for buying software and servers, then doing installation, upgrades, and maintenance. We’re able to save our clients all that time and money.”

IDMap’s identify graph solutions are game-changers for businesses, whether they’re startups or established companies. DeviceIQ offers greater flexibility, security, and control over client data, and its cross-device attribution allows multiple devices to be assigned to a single user, which also cuts down on the chaos of trying to create customer profiles from billions of devices.

“We offer our clients the ability to view data from the perspective of a single customer,” Arefin says, “which consistently improves targeting. We also offer both online and offline customer engagement, which comes with endless options. Our clients can truly offer personalized customer experiences and achieve higher conversions than ever before.”

DeviceIQ’s cutting-edge technology can map and interpret patterns at the intersection of brands, consumers, and networks. This next-generation data platform displays the connection between billions of devices, consumers, and transactions worldwide, re-defining the way customers, brands, networks, and societal influences can benefit from working in alignment.

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