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5 Benefits of Marketing Automation Software for Small Businesses

December 15, 2022
6 Min Read

 

As a business owner, you often have to sacrifice certain things in order to keep the company budget balanced. And let’s face it, budgets are in charge sometimes more than the people who do the work at your company. This can lead to some companies falling behind, especially if they haven’t yet embraced marketing automation software as lifestyle changes.

It can be really tough on a small business, struggling as it is to scale. Lack of access to the tools needed to nurture leads, understand customers, and offer a superior customer experience at scale can stifle progress.

Any business which doesn’t have marketing automation will always be a victim to the market. Small businesses must understand that the key to growth is not having the best products or services, nor is it pricing strategies, customer service, etc. Growth happens when you listen and serve your customers better.

The key to customer satisfaction is customer experience, which includes meeting all the customer needs and expectations. Technology like marketing and content automation software can help you provide a personalized experience that can truly make your customers feel special.

With marketing automation, small businesses have more control over their business. It’s a great tool because it allows them to make informed decisions and test new strategies on the fly. Here’s a list of the benefits you can experience with marketing automation for your business.

Enhanced Personalization to Make Your Customers Pay Attention

The secret to success in the new customer-centric world is not a new product, not a promo code, or not even a flashy video. It’s personifying your audience and knowing their names.

Look at these statistics:

Studies show that personalized emails from your website are six times more likely to result in a sale. They also result in 29% higher unique open rates.

If a business can better personalize its offers, consumers are more likely to engage and respond.

78 percent of internet users say they’re more likely to make a purchase when they’re presented with personal and relevant content.

When you implement a content marketing automation solution, it can help you segment customers into specific groups. You can personalize the emails you send to them by in turn using their name, preferences, and transaction history. This way, your target customers get what they’re interested in more often than not.

Access to Insightful Customer Data

How do you engage your customers, and what are your key performance indicators? How about the things that can lead them to change their expectations?

With the right marketing automation platform, you can gather customer data and use it to make smarter business decisions. You can then update your buyer personas and use them to continuously create better customer experiences.

Enhanced Customer Experience

Customer experience isn’t a one-size-fits-all solution. There are many important elements to consider, including knowing what your customers want and need. It helps to be aware of the channels they want to engage through. And it’s imperative to know what they expect at each touch point along the customer journey.

Though it’s hard to pinpoint one specific customer experience that will attract buyers, there are a lot of moving parts that have to be considered when brainstorming creative digital marketing strategies. These include different buyer segments and phases – both online and offline – as well as what is trending in your industry right now.

There’s so much you can do with marketing automation. That’s why it has become essential in today’s world of customer experience. It’s your central command hub, where you send out relevant email marketing campaigns and personalized follow-up messages. It also helps you track your online interactions, use A/B testing to learn what actions and content resonate the most with your customers, and even launch, monitor, and refine your webinars and event marketing registration. Marketing automation will help simplify the complexity of customer experience for your business.

More Effective Lead Nurturing

Does your marketing automation software make content marketing easier? Absolutely! When you can see which elements are working to convince leads to convert, you can further the same tactics in other areas of your marketing strategy. It pays off when you take a close look at the whole picture and see how to best impress your prospects with a personalized message.

With our lead nurturing campaign software, you’ll be able to spot any possible bottlenecks in the customer journey. Once your campaigns are built, you can have a clear view of how your leads and prospects move through your marketing processes. You’ll also be able to see how customers are progressing throughout the seller’s journey – if leads are getting stuck at one stage of the process, you know exactly what area needs to be addressed.

Workflow Efficiency

Marketing automation can provide so many benefits to small businesses. The best way to start is by using the right software. When you invest in a software tool, you’re giving yourself more time, engaging more with customers, and scaling up as your company grows.

When you’re interested in which marketing automation platform is right for your organization, it can be helpful to take a step back and think about the value that it brings. Marketing automation tools are an investment; it just depends on what’s most important to you.

Ariella Freed of the Canadian Marketing Association has some great advice for small and medium-sized businesses that need to build brand awareness, but don’t want to put a lot of money towards advertising. She says, “Small and medium-sized organizations with a tighter budget should consider which individual components will create the biggest customer band.”

Use the tools that meet your needs and be sure to learn them well. Adapt, expand, and repeat as needed.

The Biggest Prize of Automation Is Control

When you have the right marketing automation software, you can convert more leads into customers and retain more of the current ones. What’s more, your business will grow and your budget will expand, giving you an opportunity to finally take control of your business decisions.

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