- MICHELIN® Pilot® Sport EV tire earns “Best of What’s New” award in automotive category
- This is the third Michelin product to receive an award from Popular Science, following two “100 Most Innovative Products of the Year” awards
GREENVILLE, S.C., Nov. 30, 2022 – Michelin, a leader in sustainability and innovation, announced today that the MICHELIN® Pilot® Sport EV tire is a 2022 Popular Science “Best of What’s New” award winner in the automotive category. Featuring technologies born from Formula E racing, the Pilot Sport EV tire is Michelin’s latest offer for consumers to confidently drive the full potential of electric sports cars.
“We are thrilled to have the MICHELIN Pilot Sport EV tire recognized as an award winner, which showcases how performance can be improved and maintained with the inclusion of more sustainable materials,” said Katelyn Berry, vice president of marketing for Michelin North America, Inc.’s business to consumer products. “MICHELIN is ranked the No.1 Tire Brand across major categories and segments by industry experts and consumers alike and developing tires with manufacturers for electric vehicles proves our dedication to a sustainable future. Our consumer tire portfolio is primed for the EV revolution, and we’re proud to see our efforts being recognized by Popular Science.”
Each year since 1988, the editors of Popular Science review thousands of products in search of the top 100 innovations – breakthrough products and technologies that represent significant advancements in their categories.
“The ‘Best of What’s New’ Awards are our way of celebrating the most exciting and groundbreaking innovations of the year. These awards highlight the revolutionary inventions that are helping to improve our daily lives, our society, and our planet,” said Rob Verger, technology editor for Popular Science. “From the future of air travel to revolutionary skin care products, and from sustainable outdoors equipment to game-changing gadgets, this year’s list is a thrilling mix that we’re proud to call the ‘Best of What’s New.’”
The MICHELIN Pilot Sport EV tire benefits directly from the progress Michelin has achieved over seven seasons in Formula E and incorporates ElectricGrip Compound™ technology, which features a hard compound for the center of the tread to provide the grip required to handle high-torque characteristics of electric sports cars. Consumers can experience low rolling resistance that extends range by up to 37 miles[1], and 20% less perceptible road noise thanks to MICHELIN Acoustic™ technology, which takes the form of a custom-developed polyurethane foam that reduces cabin noise[2].
Michelin has worked consistently for many years to reduce the ecological impact of its manufacturing activities in pursuit of net zero emissions for Scopes 1 and 2 by 2050. To achieve carbon neutrality throughout the life of its tire and address the demands of electric sports car owners, Michelin has committed to reduce the environmental impact associated with the tire’s production and transport to its point of sale.
To find more information, please visit michelinman.com.
About Michelin North America
Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 22,500 employees and operates 34 production facilities in the United States and Canada. (michelinman.com)
About Popular Science
Established in 1872, Popular Science is one of America’s oldest and most trusted magazine brands. ?Popular Science? has a legacy of bringing readers groundbreaking innovations and discoveries, demystifying the world, and examining everything from the marvels of deep space to the secret lives of everyday staples. Popular Science makes science and tech engaging, approachable, and inclusive to keep readers, listeners, and viewers plugged into and excited about the world around them. Popular Science is part of Recurrent Ventures., a privately held media company that includes brands like The Drive, Futurism, and Outdoor Life.
For more information contact:
Contact: Christian Fisher
Email: [email protected] | www.michelinmedia.com
[1] Rolling Resistance internal study carried out in October 2020, comparing a 255/45 R19 MICHELIN Pilot Sport EV (6.7kg/t) with the same-sized MICHELIN Pilot Sport 4 SUV (8.8kg/t). In the case of an electric vehicle weighing 2,151kg with a range of 540km, the difference (2.1kg/t) equates to more than 60km of additional range, or more than 10%of the original range
[2] Internal noise measurement (170-230Hz band) carried out in 2016 based on a KIA Cadenza equipped with 245/45 R19 tires. Noise level measured on the range “170-230Hz”. Results may vary depending on vehicle, tire range and size, speed and road conditions.
Contact Information:
Name: Christian Fisher
Email: [email protected]
Job Title: Consumer Public Relations Manager – Michelin North America