Email communication is a crucial part of modern-day business communication, and salespeople rely on it to reach out to potential customers and close deals. However, sending emails to invalid email addresses is not only a waste of time but also negatively impacts the sender’s reputation. In this blog post, we will discuss some best practices for salespeople on how to check email address validity before sending out emails.
1. Use Email Validation Tools
One of the easiest ways to check email address validity is to use email validation tools. These tools can quickly verify if an email address exists, whether it’s valid, and if it’s safe to send emails to it. There are many email validation tools available on the internet, and most of them offer free and paid versions. One of the tools to check email addresses is Grabaro
2. Verify Email Addresses Manually
While email validation tools are a quick and convenient way to check email address validity, they are not always accurate. Therefore, it’s always a good idea to manually verify email addresses, especially when dealing with potential customers.
One way to do this is by sending a test email to the email address in question. If the email doesn’t bounce back, it’s likely that the email address is valid. However, this method can be time-consuming, and it’s not always a reliable way to check email address validity.
Another way to manually verify email addresses is to use LinkedIn or other social media platforms to check if the email address matches the person’s profile. This method can be more reliable than sending a test email, but it’s not foolproof, as some people may use different email addresses for different purposes.
3. Use Email Verification Services
Email verification services are another option for salespeople to check email address validity. These services typically offer a higher level of accuracy than email validation tools, as they use a variety of methods to verify email addresses.
4. Keep Your Email List Clean
Finally, one of the best ways to ensure email address validity is to keep your email list clean. This means regularly removing invalid email addresses from your email list and ensuring that all email addresses are up to date.
One way to do this is to use email marketing software that automatically removes bounced emails and keeps track of email addresses that have not been opened or clicked on in a while. By keeping your email list clean, you can ensure that your email campaigns are reaching the right people and that your reputation as a salesperson remains intact.
In conclusion, checking email address validity is crucial for salespeople who want to reach out to potential customers and close deals successfully. By using email validation tools, verifying email addresses manually, using email verification services, and keeping your email list clean, you can ensure that your email campaigns are reaching the right people and that you’re not wasting time sending emails to invalid email addresses.