New York, NY – March 19, 2024 – Following a challenge brought by the BBB National Programs National Advertising Division as part of its routine monitoring program, Mobile Fox Limited discontinued certain advertising claims promoting its Solitaire Arena mobile app game.
The National Advertising Division (NAD) challenged the claims:
- “Play for 1 hour – You get $200”;
- “You can use it to pay your own rents” [sic]; and
- The implied claim that Solitaire Arena players will typically earn large amounts of money in a short period of time.
Mobile Fox informed NAD that it permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the claims, for compliance purposes, as though NAD recommended they be discontinued.
In its advertiser statement, Mobile Fox stated that it appreciates “the NAD’s thorough review and opportunities to modify our advertising to ensure it aligns with regulations and best practices” and that “[c]ompliance with established guidelines will be a top priority as we continue bringing our products and services to market responsibly.”
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About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: BBB National Programs’ National Advertising Division provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.
Contact:
Jennie Rosenberg
Media Relations
BBB National Programs
[email protected]
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