Starting a business is a challenging task that requires hard work, determination, and dedication. For female entrepreneurs, the journey can be even more challenging due to societal biases and expectations. However, there are certain industries where female entrepreneurs can make a big impact, and the wedding industry is one such field. eDresstore is a bridal brand that was created and developed by a female founder who saw an opportunity in the wedding industry and took the leap to make it a reality.
1. The strengths of female entrepreneurship:
For some industries, women can have a louder voice due to their natural affinity for certain fields. Beauty, skin care, women’s fashion, wedding, and baby are a few examples of industries where women can excel. These fields require a keen understanding of what women want and need, and female entrepreneurs are well-equipped to provide those solutions.
Women are also great at multitasking, which is an essential skill for entrepreneurs. They can juggle multiple tasks and manage them efficiently, which is a critical aspect of running a successful business. They are excellent communicators and collaborators, which allows them to build strong teams and create a positive work environment.
2. The societal environment:
The societal environment can be harsh for female entrepreneurs. They are often seen as creatures of emotion and irrationality, which can make it difficult for them to be taken seriously in the business world. They may not be given the same opportunities as their male counterparts and may face gender bias and discrimination.
Women are also burdened with societal expectations to take care of the family and household, which can be a significant barrier to pursuing their entrepreneurial dreams. They may have to put their career on hold or take on less demanding roles to fulfill their familial responsibilities.
3. Helpful tips for female growth:
Despite the challenges, female entrepreneurs can succeed with the right mindset and approach. Here are some tips to help women achieve their entrepreneurial goals:
- Don’t stop learning new things: Keep updating your knowledge and skills to stay competitive and relevant in the industry.
- Keep working: Don’t let societal expectations or familial responsibilities hold you back. Pursue your dreams and work towards achieving them.
- Set yourself free from family expectations: You are not a house-working machine. Communicate with your family and set boundaries that allow you to pursue your career goals.
- The female founder of eDresstore:
The founder of eDresstore, Jo, saw an opportunity in the wedding industry and took the leap to create a bridal brand that catered to the needs of modern brides. She understood that brides were looking for dresses that were both elegant and affordable, and she worked to create a brand that fulfilled those needs.
The eDresstore brand offers a range of modest bridesmaid dresses that are made from high-quality fabrics and are available at a reasonable price point. The founder worked to create a brand that was inclusive and celebrated diversity, offering dresses in a range of sizes and styles.
The founder of eDresstore had to overcome many obstacles along the way. She faced gender bias and discrimination from suppliers and manufacturers who didn’t take her seriously as a female entrepreneur. She also had to balance her business goals with her familial responsibilities, which required her to work long hours and sacrifice personal time.
Despite the challenges, Jo persevered and created a successful business that has become a go-to destination for modest brides. She is an inspiration to other female entrepreneurs who want to make their mark in the business world.
In conclusion, women entrepreneurs possess valuable skills that can make a significant contribution to various industries, including beauty, fashion, wedding, and baby. Despite the challenges posed by societal biases, female entrepreneurs can overcome obstacles through hard work, dedication, and adaptability. The success story of the eDresstore founder proves that by identifying a niche opportunity and demonstrating persistence and determination, women can create and develop an excellent business. However, societal change takes time, and women have historically faced subordination to men for hundreds of years. Thus, we can only change ourselves and work towards making a difference for females.