Are you looking for new ways to market your business or brand but aren’t sure if YouTube marketing is the right thing for you? Have you seen loads of other businesses making use of YouTube to market but aren’t sure if it will be beneficial?
YouTube is the second largest social media platform in the world and the only one that allows you to be your most unique self through your video content. YouTube has billions of users that are constantly watching new content, and there are also over 1 million active channels, so why not take advantage of this huge platform?
With Google’s algorithm change earlier this year, making videos more prominent on SERP pages, it makes sense to try YouTube as a part of your marketing strategy. Whether you have an existing following or just want to build a community from scratch, there are many benefits when using YouTube. If you are new to YouTube and social media and want to know more, here are a few reasons why your brand should be using YouTube.
A large audience
Many businesses and brands know that using social media is a great way to grow and become more well known, but not too many have thought about making use of YouTube. However, YouTube might actually be even better for your brand than Instagram or Twitter ever could be because of just how many people use it. YouTube has billions of users who watch a collective of approximately 400 million hours of videos per day.
The demographics range from teens and tweens all the way up to parents in their 30s and 40s. There is almost no doubt that you will be able to find a niche that you fall part of and find your target audience on YouTube because of just how big the user base is. There are so many benefits that come with this large audience but by far the best is that you get much more brand awareness out of the platform.
Higher engagement and entertainment
Unlike other social media platforms where sometimes engagement can be quite low, YouTube gives both content creators and viewers multiple opportunities and ways to engage with the channel and the content. Engagement is key when it comes to any social media platform, but YouTube especially because this is how the algorithm decides what content is pushed to the viewers. One way to increase your engagement is by engaging yourself, and the next way to do this is to like and reply to other people’s comments on your content. This engagement is fantastic for brand awareness and will very quickly help your brand grow. If you have creative content you will get shares that can make you famous. One of the good things about this is that you can use services like Use Viral which speed up the process of growing your business by allowing you to buy Youtube shares that can be quickly delivered to your account. The best thing about these kinds of services is that they have a whole team of experts that is manually engaged in getting you real Youtube shares.
Another fantastic part about YouTube is that your content isn’t limited to a few seconds and you can post videos that are as long as you like. This means that you have so much more space to cram in all of the entertainment and keep your viewers interested with your content. You don’t need to be posting advertisements all the time, you should keep your content lively and entertaining.
Brand awareness is something that is spoken about a lot when it comes to social media marketing, and essentially what it is, is how well known your brand is and how recognisable it is to the public. So many people make use of YouTube, which means that if you are making use of YouTube to create content and push your brand there is a definite chance that there will be a large audience that will notice you which will, in turn, increase your brand awareness. This brand awareness can lead to more people visiting your website and wanting to purchase your products or services.
By far, the best perk of making use of YouTube and marketing on YouTube is that it is completely free. You don’t have to pay to upload any content or for people to see your content. Of course, you can pay if you would like your content to be advertised to others, but this isn’t a necessary step in your YouTube marketing plan.