Do you have a business or brand and want to know the various new ways that you can market it to the public? Have you thought about using Instagram to market your business or brand and want to know if it would actually be beneficial?
Instagram is a social media platform that lets users take photos and videos and share them with their followers. It’s been around since 2010, but it has seen explosive growth in the last year or so, as more people are getting on board. Brands have also been using Instagram to grow their following, promote new products, and advertise.
The first step is deciding which type of branding you want to do- if you’re trying to create brand awareness by advertising you company or product, then an advertisement campaign might be best for you; but if you’re looking for customer engagement and retention through contests or promotions like coupons or giveaways, then Instagram is the place for you. Audiences are increasingly using social media to connect with each other.
Brands can use Instagram to reach their target audience while also increasing brand awareness and boosting sales. If your brand isn’t on Instagram yet and you aren’t sure why it should be, here are a few good reasons.
Influencers and services
One of the greatest things about social media, but Instagram in particular, is that there are some users with millions of followers. These are influencers. Influencers consider posting to social media a job and the way they earn money is by posting content sponsored by businesses and promoting their products. Your business could also benefit from doing something like this, however it does tend to get a bit pricey.
If this isn’t for you, you should try out a service like Growth Silo, which is an organic Instagram growth service that will help you boost your account and save you time by doing this for you. It is one of the best fully managed services for organic growth and it can do wonders for your business.
If you are unsure as to whether you want to make use of Instagram for your business, there are plenty of things that you should know. Instagram offers many benefits to businesses and companies alike, but by far one of the best benefits is that it allows for you to engage with your customers directly as well as receive engagement too.
When it comes to traditional marketing, you get to promote your product and that it is. However, if you make use of social media marketing, particularly on Instagram, not only can you reach an audience on a more personal level, but you can also engage with them directly. The best part of all is that they can engage with you and give you real-time feedback about your various promotions or even your products. This means that you can have a much faster turnaround time and can adjust your marketing to suit your audience based on how they respond within a short space of time.
More formats for content
Most social media platforms offer you one method of content delivery to your audience. While this is still great and works wonders to some businesses, Instagram has introduced a multitude of features on which you can post content in a wide variety of forms.
Not only will you get to post more content overall and reach more people by having more content posted, but you can actually target specific audiences based on the individual formats and who uses them the most often. Instagram has always had a regular feed where you can post videos and photos, but now they have introduced the stories and reels features which have become much more popular, and also allow for you to reach a much younger audience.
A large audience
Last but not least, by far the biggest benefit of making use of Instagram as a business is that you have access to an incredibly large audience that come from all around the world. With access to this massive audience, there is no doubt that you will find people who like your business idea and fall part of your niche. It is definitely one of the best ways to increase brand awareness.