As 2022 nears, the social media train is showing no signs of slowing. Despite some prominent opposition from politicians and some scientific evidence that social media might be damaging some people’s mental health, it remains as important as ever for influencer marketing, keeping in touch with people you know, and more. If you’re marketing a brand or wanting to become an influencer, it’s more important than it’s ever been to be switched on and stay abreast of social media developments.
With that in mind, we’re looking at which social media platforms you should be using in 2022. There are some old favourites that it’s still worth maintaining a presence on, as well as some up and coming apps you should be watching closely. Without further ado, let’s take a look at which social media platforms you should be on in 2022.
First up, it’s TikTok, the social media app that is still the fastest-growing platform right now. With a billion monthly active users, ByteDance’s short-form video sharing app is showing absolutely no signs of abating. If you want to be an influencer, it stands to reason that having a TikTok presence is critical. As an app, TikTok revolves mainly around building followers and likes by creating content that users will love. You can build followers organically by using services like SocialFollowersFree, as well as by collaborating with other influencers, making great content, and other strategies.
Unfortunately, Twitter no longer reports its active monthly users as a metric, but studies suggest that around 7% of internet users log on to Twitter at least once a month. It should, therefore, be obvious that a Twitter presence is still important in 2022, even if the number of monthly active users is lower than on other platforms.
Twitter allows you to give voice to thoughts via tweets, which can be up to 280 characters long. You can post images and videos, too, and you can link other platforms such as Instagram and TikTok with your Twitter account. You should do this if you’re looking to market yourself via social media.
Despite public opinion turning against Facebook in recent times, it’s still far and away the most popular social media app, with over 2.9 billion monthly active users. As an influencer, maintaining a Facebook profile is important, because this is still how many followers will interact with you.
Facebook is great for bringing users lengthier and more in-depth news about what’s happening with you and your brand. It allows for a character limit of around 63,000, which lets you go into far more detail than other platforms do. If you’ve got a score to settle or something to say, Facebook is the place to say it.
Though it began life as a primarily image-based platform, Instagram has since evolved, and now considers itself a video platform too (likely to compete with TikTok, which is encroaching somewhat on Instagram’s market share). This means you’ll primarily find images and video content on the platform.
You can use Instagram to tell a story with pictures; it’s not as well-suited to lengthy text screeds as Facebook, and it won’t be as good for witty asides as Twitter, but it’s great for sequential images or videos. If your brand is image-focused, then not being on Instagram is a huge mistake.
We’re counting YouTube as a social media platform here; after all, it allows for many of the same functions as other platforms, like commenting, following creators you like, and offering feedback via likes and dislikes (although the latter has recently been hidden). Much like Instagram, visual brands must be on YouTube.
Even if you’re an individual influencer with no business to speak of, YouTube is a must. Users prefer to interface with video content more than text or images, so creating videos is a great way to build a presence for yourself on social media. Suffice it to say that if you are a social media aficionado, you need to be on YouTube.
LinkedIn is the butt of many jokes due to its specialised nature, but it’s the premier social network for businesses and professionals. If you’re looking to advance your career in any way, and doing so requires you to talk to corporations, then LinkedIn is an absolute must.
Being on LinkedIn affords many of the same privileges as other social media platforms; you can comment, like other users’ posts, and share developments in your career or job. Connecting with others allows you to build a business network, and networking is critical when it comes to building any kind of career, including as a social media influencer.
It’s fair to say that Pinterest is a more niche platform than others on this list, but it has a surprisingly high number of active users (more than Twitter, by some counts!), so it’s worth looking at if you’re a visually-focused influencer or brand. It’s more unusual than other platforms, but it’s worth getting to grips with.
On Pinterest, you create “mood boards” of related images or content. You could, for example, gather together a number of different recipes for a “winter feast” board, or you could create a style board featuring some of your favourite celebrity fashions. It’s a creative, unique approach to social media that is highly rewarding if you put the time in to understand it!