Innovative mortgage lender implements Adwerx’s Advertising Automation as a Service to provide personalized ads for loan officers that target consumers and real estate agents on premium websites, social media, and streaming television in their local markets.
April 5, 2021 — For over 25 years, Watson Mortgage Corp. has been assisting customers to achieve their dream of homeownership by simplifying the mortgage process. The Florida-based lending firm believes in providing a legendary quality of service, which leads to customer satisfaction and lasting relationships. To help their loan officers stay consistently top-of-mind and create those lifelong connections with borrowers, they’ve joined forces with Adwerx, one of the country’s fastest-growing digital marketing platforms. This collaboration will help their LOs engage interested borrowers and win more referrals in today’s crowded marketplace.
Watson Mortgage Corp. is leveraging Adwerx’s state-of-the-art digital advertising automation technology to power online retargeting ads for their loan officers through Adwerx Enterprise. These campaigns launch for every producer automatically across social media platforms like Facebook and Instagram, and premium websites visited by potential clients. Adwerx is the only solution designed specifically to automate digital ads for mortgage brokerages and their loan officers, enabling them to reach home buyers directly, while also staying in front of their real estate referral networks.
Loan officers also receive access to a company-branded, self-service Ad Store that allows them to target qualified prospects directly with personalized commercials on streaming TV services, giving them unprecedented access to TV as a marketing channel with custom targeting at an affordable price point.
“Equipping our loan officers with Adwerx Enterprise makes it possible for them to reach home buyers where they’re spending a majority of their time today: on digital platforms,” said Watson Mortgage Corp. Executive Vice President, Michael DiClemente. “Local, customized, and automated digital advertising from Adwerx keeps our loan officers top-of-mind when prospective borrowers are browsing online or watching streaming television services. Plus, the ease and effectiveness of the platform increases their productivity and allows them to focus on attracting and serving more clients.”
By automating digital marketing at scale, Watson Mortgage Corp. is building personal and corporate brand awareness online while driving an increase in producer efficiency. Traditionally, personalized advertising of this kind has been a non-starter for loan officers due to compliance concerns and the time and expertise required to deploy digital campaigns. Now, through their collaboration with Adwerx Enterprise, Watson Mortgage Corp. can provide brand-compliant, automated ad campaigns for their loan officers.
To learn more about Adwerx Enterprise, visit enterprise.adwerx.com.
About Watson Mortgage Corp.
For over 25 years, Watson Mortgage has been assisting customers to achieve their dream of homeownership and simplifying the mortgage process. We believe in providing a legendary quality of service, which leads to customer satisfaction and lasting relationships.
Each member of the team is committed to putting your needs first and keeping you informed throughout the entire process. We work closely with you from the initial home loan inquiry through closing day, to ensure an exceptional home loan experience.
We are honored to help deliver the keys to the people we serve. Learn more at watsonmortgagecorp.com.
Used by over 25% of the top brokerage firms and over 15% of the top mortgage originators in the U.S., Adwerx delivers personalized, omnichannel brand marketing and automation at enterprise scale. Adwerx customers are able to deliver customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital marketing automation that increases brand visibility, boosts productivity by 35 percent and reduces turnover by 42 percent.
Adwerx works across the U.S., Canada, and Australia. Learn more about Brilliantly Simple Digital Advertising at adwerx.com.