Business Press Release

U.S. Business Association of E-Commerce & Hispanic Chamber of E-Commerce Launch E-Commerce Navigator Program

USBAEC 2020 1

Washington, DC (July 15 , 2021). Today, the United States Business Association of E-Commerce and Hispanic Chamber of E-Commerce announced the “E-Commerce Navigator Program” to help American small and diverse-owned businesses survive and thrive in the digital economy. More than 46% of small businesses in the U.S. don’t have an online presence; the E-Commerce Navigator Program will focus on helping micro-businesses, underrepresented, women, veterans, rural, and LGBT businesses to participate and compete in the digital economy.

“How much is your lack of online presence costing you? How many potential customers don’t know anything about your business? How much inventory have you lost because you are not selling it fast enough? A lack of online presence may already be costing you a great deal,” said Tayde Aburto, CEO, U.S. Business Association of E-Commerce. “The Hispanic Chamber of E-Commerce has been helping Hispanic-owned businesses to get online since 2008. The U.S. Business Association of E-Commerce got 524 small businesses registered on the marketplace in the last 60 days because now more than ever, small businesses want to sell online. The E-Commerce Navigator Program will help them to accomplish that.”

The E-Commerce Navigator Program offers a multi-channel platform to help American small businesses survive and thrive in the digital economy. The program provides an easy e-commerce solution to help small businesses start selling their products and services online and have an additional online marketplace to reach new customers. In collaboration with other organizations, strategic partners, and sponsors, the E-Commerce Navigator Program provides access to business resources to help participating companies compete more effectively in domestic and global markets.”

Aburto said, “We must do everything that we can to help socially and economically disadvantaged entrepreneurs and every small business in our country to have a digital presence that can contribute to their growth and build economic prosperity in their communities. Local businesses with a digital presence have a better chance to increase their annual revenue and improve business owner’s well-being.”

The pandemic has changed global consumer behavior forever -and online shopping looks set to stay. Recovery tools and more access to e-commerce, capital, markets, networks, and educational resources will help American businesses survive and thrive. Aburto adds, “Inclusivity is essential to building an economy that delivers for all, and the E-Commerce Navigator Program will be working towards that goal.”

To learn more about the E-Commerce Navigator Program, visit the U.S. Business Association of E-Commerce or join the Hispanic Chamber of E-Commerce online marketplace

About U.S. Business Association of E-Commerce

The U.S. Business Association of E-Commerce (USBAEC) mission is to connect economic traders that would otherwise not be connected to unlock economic wealth in underserved communities. USBAEC offers an easy-to-use SaaS to democratize starting online businesses with the support of an entire business ecosystem of value-added services to help small and diverse-owned businesses grow and compete more effectively in domestic and global markets. For more information, visit

Hispanic Chamber of E-Commerce

The Hispanic Chamber of E-Commerce (HISCEC) is a member of the U.S. Hispanic Chamber of Commerce (USHCC), based in San Diego, California, with strategic partners in the U.S., Canada, and Latin America. Through its mission of closing the digital divide, providing technical resources and training, and advocating for supplier diversity, the HISCEC represents the interests of 43,000 Hispanic business owners who call San Diego home and advocates on behalf of major U.S. corporations seeking to do business with innovative, Hispanic entrepreneurs. To learn more, visit

Contact Information:

Tayde Aburto
Tel: (202) 221-7577
Email: [email protected]


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