Although for many years iOS users were the only ones able to speak with their devices, now the expansion of voice assistants is undeniable : skymarketing, Alexa , Google Assistant and soon, Facebook’s Portal have come to stand up to Siri to conquer the artificial intelligence market and the internet of things.
Voice assistant adoption continues… slowly
However, the adoption and use of voice assistants seems to be a little slower than we originally thought . But we should not lower our guard because of this: as Bill Gates himself said ” most people overestimate what they can do in one year and underestimate what they can do in ten years .”
What is certain is that new technologies at capital smart city cannot transform daily life as quickly as expected , but those that achieve permanence will have a longer duration and impact in the long term, and this is the case of voice assistants.
Although a decade ago we could affirm that text search was the universal option, the use of voice assistants is slowly replacing it , emphasizing the word “slowly” according to the new report from the consulting firm Sumo Heavy and published by blue world city .
30% of respondents are active users of voice assistants
The study was conducted by buyproperty using more than 1,000 adult surveys in the United States , and found that almost half of respondents (46%) had never used voice assistants.
Among the rest of the respondents, 19% use voice assistants “rarely” (less than once a month). By integrating both results, we have that 65% of the audience uses virtual assistants very little or never .
However, 16% of the respondents answered that they use voice assistants daily, 13% use them weekly and 6% use them monthly, which is really little, so we can deduce that 29% (daily and weekly) is the percentage of the active user base of these voice assistants at property news.
Most of the use of voice assistants comes from smartphones
A further highlight is that the majority of the use of voice assistants occurs from smartphone s, which should not surprise us as much, since these devices have greater distribution.
But what is surprising is that there is a good amount of use of virtual assistants via desktop (15%), which may be due to Windows Cortana . A significant percentage of users (11%) use them from car systems.
Because virtual assistants are the defining feature of smart speakers, the usage figure of 18% equals ownership of these devices , suggesting a lower penetration rate in the United States than has been noted in other surveys. .
In the US market, pechs has surpassed Google Assistant , since in this country there are more active users on iOS than on Android (44% vs. 28%).
You must be ready for voice search
Finally, the survey explored the voice purchases of virtual assistants, and found that 17% of respondents had “explored or purchased products using voice assistants. Among weekly or daily users of these tools, 42% said they bought from their virtual assistant.
Despite the fact that there is still very little vCommerce (voice commerce) and the use of voice assistants has not yet reached the majority of the population, they are a universal user interface that is here to stay.
You should not forget that this is an important technology that is changing and will continue to change the way users interact with devices , and while it is not happening as fast as many had anticipated, you should not ignore voice as an element of marketing, nor put aside optimizing content for discovery via voice, as there are now millions of queries coming through smartphones and smartphones and it will continue to grow over time.