iCrowd Newswire – Aug 4, 2020
LOS ANGELES, CA– Lawdition, Inc. announced today that it is doubling the number of its speakers from underrepresented groups. The cutting-edge legal education firm produces powerful “TED Talk” styled short-form video programs, offered free to in-house lawyers, helping them fulfill their Continuing Legal Education requirements.
Already a leader in showcasing the best law firm talent, LAWDITION currently features speakers from diverse backgrounds in 25% of its programs — individuals who come from top law firms including Latham & Watkins, Morgan Lewis, Morrison & Foerster, Kelly Drye, O’Melveny & Myers, One LLP, Pillsbury and Quinn Emanuel.
Co-Founder Jana Russell is excited about expanding on this commitment so that fully 50% of speakers in new programs will come from underrepresented groups. “LAWDITION allows the best law firm lawyers to show off their expertise to the in-house attorneys who can hire them. We think everyone wins when LAWDITION uses its robust platform to feature even more diverse viewpoints and speakers.”
LAWDITION was created when co-founders Zach McGee and Jana Russell recognized a simple solution to seemingly disparate problems in the legal industry. In today’s competitive marketplace, it is more important than ever for law firm lawyers to demonstrate their unique value to the corporate counsel who hire them. Surveys consistently show that a lawyer’s demonstrated expertise is the most important factor in hiring decisions. As co-founder Russell notes, “Traditional channels for business development — such as cocktail parties and client lunches — may once have been an effective way to build personal relationships, but they have often failed to create professional relationships because social gatherings offer little opportunity for lawyers to demonstrate their expertise.”
For in-house lawyers, on the other hand, there is a different but equally frustrating problem: Good CLE offerings are too hard to find, and much of what is out there is boring, expensive, and inconvenient. LAWDITION offers a solution for both groups of lawyers. The platform supports law-firm lawyers by offering them a platform to generate awareness of their expertise through short professional videos. When in-house lawyers watch these videos, they fulfill CLE requirements at no cost, while becoming acquainted with expert law firm lawyers whose services they may need. As Zach McGee explains: “It’s a win-win. Busy lawyers can’t afford to waste time. LAWDITION’s platform offers a convenient and thoughtful solution to these two problems while saving lawyers time and money.”
The need for LAWDITION has never been stronger, as COVID-19 continues to disrupt normal channels of in-person communication at all levels of business. More lawyers are going online in search of CLE courses at a time when many traditional avenues of client development are no longer available. Mr. McGee continues: “The pandemic is accelerating a shift to online learning in several areas, and the legal field is no exception. Law firm lawyers can’t visit with potential clients in the same way, so they are already going online for these meetings. They understand that it’s difficult to deliver their best presentation every single time to smaller audiences, so we’re seeing much more demand for LAWDITION’s production of extremely high quality 30-minute talks that can be shared very broadly with current and potential clients for easy, on-demand viewing.”
LAWDITION stands out not only for the quality of its presentations, but as the only legal education platform to offer CLE exclusively and free to in-house lawyers. In addition to promoting the diversity of its presenters, LAWDITION’s latest CLE programs focus on COVID-19 related issues facing in-house lawyers and their companies. To find out more, visit www.LAWDITION.com.
Keywords: law firm marketing, legal marketing, legal education, client acquisition, new clients, Legal