According to IMARC Group’s latest report, titled “Indian Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Competitive Analysis Forecast 2021-2026”, the Indian advertising market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 11% during 2021-2026.
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviors of the consumers globally–our estimates about the latest market trends and forecast values after considering the impact of this pandemic. These observations will be integrated into the report.
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Market Trends and Drivers:
Over the years, the Indian advertising industry has creatively evolved as one of the major industries in the tertiary sector. The industry has broadened in every aspect employing more personnel and offering a host of services to its clients such as client servicing, media buying, media planning, creative conceptualization, etc. In addition, media channels in India have also been expanding, providing opportunities for the advertisers to promote their products and services extensively. Although, the traditional media platforms remain the most effective, online and digital advertising are rapidly gaining popularity.
The Indian advertising market is driven by the rising penetration of smartphones and internet in the country which is encouraging the use of digital advertising. Mobile advertising is also expanding due to huge popularity and affordability of smartphones. Favourable support from the government is another factor facilitating the growth of the advertising industry since advertising is a crucial communication material for the government. High rate of economic growth, flourishing businesses, increase in spending power and a rise in the number of brand-conscious consumers in India are some of the other market drivers. As a result of these factors, India is one of the fastest growing advertising markets in Asia Pacific.
Indian Advertising Market 2021-2026 Competitive Analysis and Segmentation:
Competitive Landscape With Key Players:
The competitive landscape of the Indian advertising market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Rediffusion – DY&R
- JWT India
- DDB Mudra Group
- FCB-Ulka Advertising Ltd.
- McCann Erickson India
- Ogilvy & Mather India
Key Market Segmentation:
The report has segmented the Indian advertising market on the basis of television advertising, print advertising, radio advertising, internet/online advertising, mobile advertising and outdoor advertising.
- Television Advertising Market
- Print Advertising Market
- Radio Advertising Market
- Internet/Online Advertising Market
- Mobile Advertising Market
- Outdoor Advertising Market
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Key Highlights of the Report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- The Impact of COVID-19 on the Market
- Value Chain Analysis
- Structure of the Market
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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